Customer Service is a Matter of TRUST

Trust is an essential ingredient in Customer Service.

Few customer relationships begin with trust. While it is almost certain that Trust was established to make the initial sale and win the customer, the process of building Trust begins again ... after the sale.

Trust may be defined or described in many ways, but we can spell out TRUST for at least five of its key components:

T is for Truth. Trust cannot exist without truth. This may be more difficult than excepted in the beginning if products or services were oversold or unrealistic expectations were created in the sales process. Find out quickly and build a truthful foundation.

R is for Relationship. People still buy from, and deal with, other people -- the human touch -- and you need a personal relationship to provide customer service excellence.

U is Unity. Bring your team together to serve the customer. Break down silos and department walls to deliver on a united front.

S is for Service. Get the job done. Deliver it right (the first time) and on time. Exceed expectations whenever possible.

T number two is for Tenacity. You have to stick with your customer ... through good and bad, thick and thin ... always moving forward with new ideas, information and support.

Build and practice TRUST and you'll have a much better chance to DELIGHT CUSTOMERS!