Three Magic Words in Swaying Customers' Views

Feel

Felt

Found

These three simple words that often can work like magic to help sway customers' (and others') views toward your recommended, appropriate course of action.

"I understand how you feel." - you've shown empathy, appreciation and understanding.

"We had customers (or whoever) who felt the same way." - you've just said it is a common misconception - without saying so.

"But they found (insert you best factual, historical argument here) - you've offered evidence that your recommended course of action is best.

When you carefully and positively present your experience and recommendations you have the best chance to DELIGHT CUSTOMERS!