Thursday, April 9, 2009

Customer Service Reminder: Ask Customers to Rate Your Service

Asking Customers to Rate Your Service Makes for Longer Lasting Relationships.

This is NOT your Annual Customer Satisfaction Survey ... you DO have one, right?

This is less formal, and in some ways, more meaningful.

Ask for the Rating at least once a quarter. Timeliness is part of the advantage.

You can create your own individual rating categories, based on what each customer values most (Hint: Ask them).

Suggestions include:
  • Responsiveness
  • Timeliness
  • Quality
  • Flexibility
  • Recommendations
  • Communications
  • Service Team
  • Price
  • Overall Value

Use a simple rating scale of 1 through 5 with 5 being the highest (best) score. And include a space for "Comments".

It's that simple and holds the potential to DELIGHT CUSTOMERS!

PS. Really smart customers will ask you to rate them too!

1 comment:

  1. Any survey tools you recommend using for this? SurveyMonkey is one I've used.

    ReplyDelete