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The announcement that SalesForce.com will enable Twitter creates a potentially powerful Customer Operations tool in the pursuit of Customer Satisfactions goals.
Here are five quick ways to Tweet (and tweak) your Customer Operations with Twitter:
1. Designate key communicators for each account to provide regular status Tweets.
2. Be inclusive in building a following: strengthen vertical service teams with frequent messaging.
3. Encourage real time customer feedback and ongoing account dialogue.
4. Include senior executives in the discussion for improved line of sight to customers.
5. Share the moment with "High Five" Tweets.
It all about the communications loop to DELIGHT CUSTOMERS!
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This is a key element to delighting customers. Meeting expectations gains satisfaction, exceeding them leads to delight.
ReplyDeleteA tweet certainly goes above and beyond and opens new ways for your customers to grow with you.